Drive Direct Bookings &
Reduce OTA Commissions
Stop losing 15-25% of your revenue to Booking.com and Expedia. We leverage the untapped power of Bing Ads to capture high-net-worth travelers before they reach an OTA.
Client Results (Q3 2023)
The OTA Alternative
Why Smart Hotels are Shifting Budget to Bing
Stop relying solely on channels that charge you 20% commission. The Microsoft Search Network offers a direct path to your most valuable guests.
Wealthier Demographic
Bing users have a 36% higher household income than the internet average. They are less price-sensitive and book higher category rooms.
Lower CPCs
While OTAs bid aggressively on Google, the competition on Bing is significantly lower, allowing us to acquire guests at a fraction of the cost.
Desktop Dominance
Corporate travel is booked on desktops. Microsoft Search powers the majority of enterprise workstations, putting your hotel in front of business travelers.
Brand Safety
We ensure your ads appear in premium environments (MSN, Outlook, LinkedIn) rather than low-quality partner sites that waste budget.
Our Expertise
Full-Funnel Booking Strategy
We don't just "run ads." We build comprehensive acquisition channels that target high-ADR travelers on the devices they use for work and research.
Brand Protection Campaigns
We aggressively bid on your brand name to ensure OTAs like Expedia don't steal your direct traffic. Reclaim the bookings that are rightfully yours.
Corporate Traveler Retargeting
We leverage Microsoft's exclusive LinkedIn profile targeting to put your hotel in front of business travelers, event planners, and C-suite executives.
Hotel Price Ads (HPA)
Seamless integration with Bing Maps and Knowledge Panels to display your real-time direct rates, often bypassing the OTA comparison entirely.
Trusted by Independent Properties in Canada & USA
Ready to Recover Your Revenue?
Get a free comprehensive audit of your current search presence. We'll show you exactly how much revenue you're losing to OTAs and how to fix it using the Microsoft Network.
Headquarters
100 King St W, Suite 5600
Toronto, ON M5X 1C9, Canada
Call Us
+1 (416) 555-0198
Mon-Fri, 9am - 5pm EST
Email Us
hello@agency.vistaplayadeoro.com
Audit Request Received
Our strategy team will review your property's current OTA exposure and contact you within 24 hours.